Beyonce is taking her business to a whole new level, as she just signed with famous sportswear brand Adidas!
The company itself confirmed the “multi-layered” deal, so we’re looking forward to seeing the singer launching her very own signature sneakers and apparel. But this is not all, since she will also serve as a creative partner for the brand, as part of the deal.
Back in 2016, Beyonce launched her own activewear brand, called Ivy Park, as a collaboration with Topshop. Still, she’s now planning to relaunch the collection, but with her new partners, Adidas.
“This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”