As previously reported, Beyonce launched her new line-up, Ivy Park x Adidas. And wanted to let her celebrity friends give some items a try!
Earlier this month, the singer sent items from the collection to a couple of friends, including names like Reese Witherspoon, Hailey Bieber, Janelle Monae or Cardi B.
As expected, a lot of them took to social media the whole unboxing process!
“So I just got home and look what I got. Bi**h, Beyonce dead done gave me a close!,” Cardi B can be heard saying in the video she shared on Tuesday.
All recipients did the same thing, thus creating a lot of exposure around the brand. Looks like Beyonce knows how ‘influencer marketing’ works!