After struggling for a few years with a real identity crisis, things are about to get better for Gap, as the clothing retailer just teamed up with Kanye West.
It looks like the two parts will release a new clothing line called Yeezy Gap, scheduled to be released in the first half of 2021. Also, the Yeezy design studio wants to create “modern, elevated basics for men, women, and kids at accessible price points.” Even more, Kanye’s “design vision” will extend to several plans, including how the line will be showcased in the retailer’s stores and online.
This partnership is clearly a huge bet for Gap, as Kanye West, otherwise one of the most famous names in the music and fashion industry could help the company a lot.
Now we’re just looking forward to seeing the first products…