Kylie Jenner made a fortune with her cosmetics empire, but it appears that things aren’t going too well. Specifically, according to a recent report, the sales are falling and she doesn’t have any returning customers!
Kylie Cosmetics is currently valued at over $1 billion and there are some talks with Coty Inc. to acquire a majority stake, for a whopping $600 million. However, Rakuten Intelligence, through a report, claims that the revenues are down by 14% this year.
Lately, a lot of customers complained that the customer service is far from being good, while a return policy doesn’t exist. Also, there are issues with order mix-ups, as well as the quality of some products.
In this case, should Kylie Jenner make her exit and focus on developing other business or struggle to keep the brand that made her a billionaire in the tops?