This Friday, Rihanna announced the launch of a completely new luxury fashion line, alongside LVMH, the same company that owns Dior, Louis Vuitton and Fendi, among others.
As you probably guessed, the singer’s collection will go by the name of Fenty and it’s expected to be introduced this summer.
Rihanna will expand her already-existing business, consisting of the cosmetics brand Fenty Beauty, as well as the Savage X Fenty lingerie brand.
The collection “is centred on Rihanna, developed by her, and takes shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand,” an official press release says.
As a side note, she will also be the first woman to develop an original brand with LVMH, which makes it clear: she means real business!