What’s going on with Kylie Cosmetics?

Kylie Cosmetics

Earlier this month, Kylie Jenner decided to sell a big part of her company, Kylie Cosmetics, for $600 million.

And it appears that this wasn’t the best decision…

Reports claim that the stocks of Kylie Cosmetics have dropped by up to 50% ever since, despite growing a bit initially, then going down to $11.53, the lowest they have been this month.

Coty, the company behind the deal, owns brands like CoverGirl, MaxFactor or Clariol, being currently valued at $1.2 billion.

“I’m excited to partner with Coty to continue to reach even more fans of Kylie Cosmetics and Kylie Skin around the world. This partnership will allow me and my team to stay focused on the creation and development of each product while building the brand into an international beauty powerhouse,” the youngest of the Kardashians was saying.

But now we’re wondering…was this the best decision for the future of her business?